Our story

Vintage woven dress shoes
Oskar and Viggo Lagerwall campaigning on Kickstarter
Dark brown woven leather shoes dancing along

Our spirit

Just as our grandpa gave us the shoe, his life has inspired our brand. He had something of a pioneer spirit. He was a Disney cartoonist with a huge interest in film cameras and the latest technology. Being a stylist for a legendary Scandinavian outfitter, he developed a deep love for classic men’s style. But what really made him a pioneer was how he, in the late 50’s, combined working form home with caring for two kids while our grandma worked as a teacher.

Like grandpa, we are striving to keep the best from the past while embracing the changes that needs to be made. It is our firm believe that things done right today will pass on to new generations.

We see ourselves as a part of a sustainable future. We believe we will continue to provide shoes and other apparel at a sensible pace. We want our products to be timeless and iconic and to be loved by their owners for years to come. We believe in long relationships with our suppliers, so that we can let our products mature and gradually improve. We want to keep making good shoes the way good shoes has always been made. But we will never close the door to the future.

To the store

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