Introducing Einar, the shoe
Ever wondered which is the perfect shoe to be both casual and dressy?
Our late grandpa had the answer. He left us a pair of beautiful woven shoes. Unable to replace them, we sat out to produce them. Named after our grandad, Einar, the woven shoe is our updated version of a classic Mediterranean gentleman’s shoe. During the process, we’ve discovered how incredibly versatile this shoe really is. It’s the perfect mix of a sneaker and a dress shoe, making a jeans outfit look sharp and a suit more casual and relaxed.
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A soft sensation
Luxurious Bologna construction
The traditional Italian Bologna construction makes our shoes as soft as it gets. By closing the upper to form a sock, before stitching it to a flexible outer sole, you get a shoe that is a real sensation to wear.
HAND-Woven leather
Real hand-woven leather gives the most flexibility you can achieve with a leather shoe. A pair of Einars are comfortable from the second you put it on.
Italian Calfskin
To further enhance the softness and increase the longevity of our shoe, we have used a fantastic Italian calfskin. It will shape after your foot and become even more beautiful with age.
Handmade in Italy
We produce our shoes in the Marche region of Italy. A region with a long tradition of making luxury men’s shoes. In every basement there is a small workshop with a highly skilled artisan, specialising in some part of the shoemaking process. Our shoemaker, Sergio, can only produce up to two dozen pairs a day. To finalise one single pair, he has to turn to his neighboring workshops, one which brings him the handwoven leather, and another one to make the luxurious Bologna construction and yet another one to stitch the outsole.
It is this small scale cooperation that makes it possible to produce a shoe like ours. And it is the trust between the artisans that make the quality and the finish so high. Beyond fantastic shoes, it also gets small rural villages and communities to thrive and builds pride in everyone involved.
Born on
The Summer of 2018 we ran our successful Kickstarter. Watch our video below.
What our first customers say:
“Just fantastic! More than satisfied :)”
“Exceeded expectations! Superb execution guys, totally love them.”
“Amazing! Thanks for bringing the Einar back”
“I’ve been wearing mine for some days and they are so comfortable!”
“Sweet goodness, how nice they are!”